Analyzing the Best Super Bowl Commercials
ESL Lesson PlansAnalyzing the Best Super Bowl Commercials

Analyzing the Best Super Bowl Commercials

What really makes a Super Bowl commercial unforgettable? Explore advertising, media, and pop culture in this engaging B1–B2 ESL lesson for teens and adults. Students read facts about Super Bowl commercials, watch and analyze real ads, and build vocabulary with descriptive adjectives. Through matching tasks, ranking activities, and group discussions, learners practice listening, reading, speaking, and critical thinking in an authentic, motivating context.

Skills

  • Can express their ideas and opinions with precision, and present and respond to complex lines of argument convincingly.
  • Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language or a familiar variety
Online Interactive
Based on CEFR
Fully Customizable
1

How much do you know about Super Bowl commercials? Read the facts and fill in the gaps.

Use the words and phrases in the box to fill in the gaps.
1967
$5 million
2019
humor
salad dressing
Celebrities
$24
2006
creative
72%
30 seconds
1
A Super Bowl ad can cost over
for just
.
2
Doritos started its popular "Crash the Super Bowl" ad contest in
.
3
The
Super Bowl had
of viewers watching for the commercials.
4
often appear in ads, drawing more attention to them.
5
The first-ever Super Bowl commercial aired in
for a
.
6
An average American spends around
on snacks while watching the game.
7
Ads shown during the Super Bowl are among the most
worldwide.
8
Many companies use
or surprise to stand out during Super Bowl commercials.
2

Watch the first five commercials in the video. Which one did you like best and why?

3

Match the adjectives to the definitions.

4

Analyze and rank the Super Bowl commercials.

5

Discuss the questions in small groups.

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