Bizarre Marketing Campaigns
ESL Lesson PlansBizarre Marketing Campaigns

Bizarre Marketing Campaigns

This group-focused lesson explores unconventional advertising strategies, targeting advanced learners (C1-C2). Students will analyze bizarre marketing campaigns, engage in speaking, listening, and vocabulary exercises, and evaluate the effectiveness of unique advertising approaches. This interactive ESL lesson plan promotes critical thinking and creativity, enabling participants to design their own innovative campaigns while expanding their language skills.

Skills

  • Can give clear, detailed descriptions and presentations on complex subjects, integrating sub-themes, developing particular points and rounding off with an appropriate conclusion.
  • Can understand enough to follow extended discourse on abstract and complex topics beyond their own field, though they may need to confirm occasional details, especially if the variety is unfamiliar.
Online Interactive
Based on CEFR
Fully Customizable
1

Discuss the following questions.

1
What are some of the most memorable marketing campaigns you have encountered, and what made them stand out to you?
2
How do you think unconventional or bizarre marketing strategies can impact consumer perception of a brand?
3
Have you ever been influenced by an unusual marketing tactic to try a product or service? If so, how did it affect your decision?
2

Match these words to their definitions.

3

Watch the video and mark the sentences as True or False.

4

Watch the video again and fill in the gaps.

5

Share your opinion on the following questions.

6

In pairs or small groups, create an idea for a bizarre marketing campaign for a common product (e.g., coffee, shampoo, gym membership).

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