This ESL lesson plan explores how brands use platforms like Instagram, TikTok, and Facebook to promote products and connect with audiences. Targeting B1–B2 learners, the lesson includes listening, reading, writing, and speaking activities that focus on influencer strategies, brand visibility, and viral trends. Students analyze Hailey Bieber’s Rhode Skin campaign, discuss the impact of social media, and collaborate to create their own fictional influencer stories. A perfect mix of vocabulary, real-world input, and critical thinking wrapped into a dynamic 60-minute group lesson.
This group-focused lesson explores unconventional advertising strategies, targeting advanced learners (C1-C2). Students will analyze bizarre marketing campaigns, engage in speaking, listening, and vocabulary exercises, and evaluate the effectiveness of unique advertising approaches. This interactive ESL lesson plan promotes critical thinking and creativity, enabling participants to design their own innovative campaigns while expanding their language skills.
This ESL lesson plan on identifying target audiences introduces students to key marketing strategies in a group format. Through reading and speaking tasks, students engage with concepts of segmentation, audience analysis, and the use of consumer data to enhance marketing success. Ideal for B2-level learners, this lesson strengthens business communication skills and prepares students to discuss real-world marketing strategies.
