Marketing Strategies: Identifying Target Audiences
ESL Lesson PlansMarketing Strategies: Identifying Target Audiences

Marketing Strategies: Identifying Target Audiences

This ESL lesson plan on identifying target audiences introduces students to key marketing strategies in a group format. Through reading and speaking tasks, students engage with concepts of segmentation, audience analysis, and the use of consumer data to enhance marketing success. Ideal for B2-level learners, this lesson strengthens business communication skills and prepares students to discuss real-world marketing strategies.

Skills

  • Can take an active part in discussions, accounting for and sustaining their views clearly by providing relevant explanations and arguments.
Online Interactive
Based on CEFR
Fully Customizable
1

Read the article and answer the following questions.

1
According to the passage, which characteristic of a target audience is most useful for making implicit assumptions about customers?
2
What is the main benefit of segmenting a target audience according to the passage?
3
Which type of customer data does the passage suggest marketers struggle the most to collect?
4
What did McDonald's do to adapt its marketing strategy during the 2008 financial crisis?
5
According to the passage, which platforms did HelloFresh use to reach its target audience?
6
What percentage of marketers know their audience's demographic information according to the passage?
7
Which of the following is NOT listed in the passage as a category of customer data that should be collected?
2

Analyze each ad to determine the target audience. Write down key details that led you to these conclusions.

3

Share your opinion on the following questions.

4

Read the case study.

5

Answer the following questions about the case study.

6

Share your opinion on the following questions.

7

Read the two solutions suggested by the Fresh Brew Marketing team. Then, work in pairs to discuss the advantages and disadvantages of each solution.

8

Answer the following question.

Other lessons in this category

A2-B1
When in Rome

This ESL lesson plan explores Italian cultural traditions in a group setting, targeting A2-B1 learners. Students will discuss local customs, read about famous Italian habits like Aperitivo Hour and La Pausa, and engage in activities to understand the meaning of "When in Rome, do as the Romans do." The lesson focuses on improving speaking and reading skills while encouraging cultural awareness.

B1-B2
Color Idioms

This engaging idioms lesson plan is designed for ESL teens at the B1 level. This 60-minute group lesson focuses on developing speaking and reading skills through colour-related idioms. Students will discuss meanings, create examples, match sentence halves, complete a conversation with idioms, and engage in discussions.

B1-B2
Mood-Shaming

This ESL lesson plan focuses on the topic of mood-shaming and targets vocabulary, reading, and speaking skills. The lesson structure includes discussions, pair activities, and reading tasks to help students explore the concept of mood-shaming and its impact on mental health. By the end of the lesson, students will have a better understanding of how different emotional expressions are viewed in society and how to create a more supportive environment for emotional expression without fear of judgment. This lesson is suitable for adult and teen learners at the B1-B2 level.

B1
Writing a Work Email

This ESL lesson plan helps adults build skills in reading and writing formal work emails, designed for individual practice at a B1 level. Through structured examples, vocabulary matching, and practical exercises, students will learn to communicate professionally, write with clarity, and use appropriate email formats. The lesson emphasizes effective language for business communication and includes exercises on clear subject lines, respectful closings, and concise email composition.

A2
The Natural World Around Us

Explore our engaging ESL lesson about the natural world around us designed for teens at the A2 level. This 45-minute individual lesson focuses on developing reading and speaking skills through a variety of exercises. Students will analyze a quote, read an article about Macapá, Brazil, answer comprehension questions, and fill in the gaps with vocabulary. The lesson concludes with a discussion about the students' own environments, allowing them to practice describing their surroundings. Perfect for enhancing language skills while learning about the natural world.

A2
Book Club: The Perks of Being a Wallflower

This ESL lesson plan is designed for teens at the A2 level, focusing on reading and discussion skills through the exploration of the novel "The Perks of Being a Wallflower." In this 60-minute individual lesson, students will engage in vocabulary activities, comprehension questions, and discussions about the themes of friendship, belonging, and growing up. The lesson encourages students to reflect on their personal experiences while developing language skills through reading narratives and expressing opinions.

B2
Ok, Google...

This ESL lesson plan engages B2-level ESL learners in a dynamic exploration of search engines and digital information. The lesson plan includes vocabulary matching, video comprehension, and thought-provoking discussions about search engines like Google. Students will develop listening and speaking skills through interactive group exercises and debate the advantages and challenges of our digital age.

B1
Job Interview: Perfect Fit

This lesson plan engages B1 level adult ESL students in preparing for job interviews. The lesson plan includes vocabulary exercises, gap-filling activities, and role-playing to simulate interview scenarios. Learners will practice discussing professional background, strengths, and weaknesses while actively participating in formal discussions and interviews.