Marketing Strategies: Identifying Target Audiences
ESL Lesson PlansMarketing Strategies: Identifying Target Audiences

Marketing Strategies: Identifying Target Audiences

This ESL lesson plan on identifying target audiences introduces students to key marketing strategies in a group format. Through reading and speaking tasks, students engage with concepts of segmentation, audience analysis, and the use of consumer data to enhance marketing success. Ideal for B2-level learners, this lesson strengthens business communication skills and prepares students to discuss real-world marketing strategies.

Skills

  • Can take an active part in discussions, accounting for and sustaining their views clearly by providing relevant explanations and arguments.
Online Interactive
Based on CEFR
Fully Customizable
1

Read the article and answer the following questions.

1
According to the passage, which characteristic of a target audience is most useful for making implicit assumptions about customers?
2
What is the main benefit of segmenting a target audience according to the passage?
3
Which type of customer data does the passage suggest marketers struggle the most to collect?
4
What did McDonald's do to adapt its marketing strategy during the 2008 financial crisis?
5
According to the passage, which platforms did HelloFresh use to reach its target audience?
6
What percentage of marketers know their audience's demographic information according to the passage?
7
Which of the following is NOT listed in the passage as a category of customer data that should be collected?
2

Analyze each ad to determine the target audience. Write down key details that led you to these conclusions.

3

Share your opinion on the following questions.

4

Read the case study.

5

Answer the following questions about the case study.

6

Share your opinion on the following questions.

7

Read the two solutions suggested by the Fresh Brew Marketing team. Then, work in pairs to discuss the advantages and disadvantages of each solution.

8

Answer the following question.

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