ESL Lesson PlansMarketing Strategies: Identifying Target Audiences

Marketing Strategies: Identifying Target Audiences

This ESL lesson plan on identifying target audiences introduces students to key marketing strategies in a group format. Through reading and speaking tasks, students engage with concepts of segmentation, audience analysis, and the use of consumer data to enhance marketing success. Ideal for B2-level learners, this lesson strengthens business communication skills and prepares students to discuss real-world marketing strategies.

Skills

Can take an active part in discussions, accounting for and sustaining their views clearly by providing relevant explanations and arguments.

90 min B2 (Upper-Intermediate)Adults Group Audio Speaking Vocabulary Business Jobs Marketing

Online Interactive

Based on CEFR

Fully Customizable

Read the article and answer the following questions.

Why Identifying Your Target Audience Is Important to Your Marketing Strategy

If you struggle to connect with consumers, here’s a breakdown of how to build your target audience and enhance your digital marketing strategy.

From Business Insights Blog

https://online.hbs.edu/blog/post/target-audience-in-marketing

According to the passage, which characteristic of a target audience is most useful for making implicit assumptions about customers?

What is the main benefit of segmenting a target audience according to the passage?

Which type of customer data does the passage suggest marketers struggle the most to collect?

What did McDonald's do to adapt its marketing strategy during the 2008 financial crisis?

According to the passage, which platforms did HelloFresh use to reach its target audience?

What percentage of marketers know their audience's demographic information according to the passage?

Which of the following is NOT listed in the passage as a category of customer data that should be collected?

Points

Analyze each ad to determine the target audience. Write down key details that led you to these conclusions.

Share your opinion on the following questions.

Read the case study.

Answer the following questions about the case study.

Share your opinion on the following questions.

Read the two solutions suggested by the Fresh Brew Marketing team. Then, work in pairs to discuss the advantages and disadvantages of each solution.

Answer the following question.

Add your exercise

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