Marketing Strategies: Identifying Target Audiences
ESL Lesson PlansMarketing Strategies: Identifying Target Audiences

Marketing Strategies: Identifying Target Audiences

This ESL lesson plan on identifying target audiences introduces students to key marketing strategies in a group format. Through reading and speaking tasks, students engage with concepts of segmentation, audience analysis, and the use of consumer data to enhance marketing success. Ideal for B2-level learners, this lesson strengthens business communication skills and prepares students to discuss real-world marketing strategies.

Skills

  • Can take an active part in discussions, accounting for and sustaining their views clearly by providing relevant explanations and arguments.
Online Interactive
Based on CEFR
Fully Customizable
1

Read the article and answer the following questions.

1
According to the passage, which characteristic of a target audience is most useful for making implicit assumptions about customers?
2
What is the main benefit of segmenting a target audience according to the passage?
3
Which type of customer data does the passage suggest marketers struggle the most to collect?
4
What did McDonald's do to adapt its marketing strategy during the 2008 financial crisis?
5
According to the passage, which platforms did HelloFresh use to reach its target audience?
6
What percentage of marketers know their audience's demographic information according to the passage?
7
Which of the following is NOT listed in the passage as a category of customer data that should be collected?
2

Analyze each ad to determine the target audience. Write down key details that led you to these conclusions.

3

Share your opinion on the following questions.

4

Read the case study.

5

Answer the following questions about the case study.

6

Share your opinion on the following questions.

7

Read the two solutions suggested by the Fresh Brew Marketing team. Then, work in pairs to discuss the advantages and disadvantages of each solution.

8

Answer the following question.

Other lessons in this category

A2
Small Steps to Save the Planet

This ESL lesson plan introduces young learners to eco-friendly actions through engaging reading, vocabulary, and writing activities in a 45-minute group session. Ideal for A2-level students, it covers everyday practices like reducing plastic use, recycling, and conserving energy. Kids will learn how small changes can help the planet, answer comprehension questions, and finish by writing a short paragraph and drawing a picture of themselves taking action.

B2
Budgeting and Financial Management

This ESL lesson plan focuses on reading skills to help students explore effective budgeting and financial management strategies in a 60-minute individual lesson. Aimed at B2-level learners, the lesson covers essential financial concepts through dialogues, discussion questions, and exercises on discursive text structures like contrasting arguments, problem-solution, and cause-effect relationships. Students will engage with practical financial scenarios, analyze budgeting strategies, and apply learned techniques by creating a mock budget and sharing prioritization strategies.

B1
The Healthy Talk

This lesson plan helps B1 ESL students practice communication in medical settings. Students will watch a video, match useful hospital phrases, and role-play situations like making appointments, describing symptoms, and asking for a sick note. The lesson plan builds skills in giving and receiving information, essential for dealing with real-life health scenarios.

B2
Culinary Inventions and Passive Voice Practice

This ESL lesson plan focuses on culinary inventions while reinforcing grammar skills with the present continuous passive. Through engaging listening and speaking exercises, learners explore recent food industry innovations like 3D food printing and lab-grown meat. The lesson includes a structured warm-up discussion, a video-based listening activity, and interactive grammar matching and sentence unscrambling tasks. This comprehensive approach helps students practice passive voice in a real-world context, enhancing both grammar control and speaking confidence.

B2
Celebrating Earth

This ESL lesson plan on environmental issues uses a flipped classroom approach to engage learners in meaningful discussions. Focusing on listening, reading, and speaking, it explores sustainability through interactive tasks such as vocabulary matching, text completion, and group presentations. Students enhance critical thinking skills while exploring solutions to protect the planet and reduce their carbon footprint.

B2
Food and Culture: Superstitions Explored

This engaging food and culture lesson for ESL students focuses on superstitions about food in different cultures. Aimed at adults and teens at the B2 level, the 60-minute lesson enhances reading and speaking skills through various tasks, including matching superstitions with foods and discussing cultural beliefs. Students will explore intriguing facts about food-related superstitions and share personal insights, making this ESL food and culture lesson both informative and interactive.

A2
Past Simple Time Expressions with Forrest Gump

This lesson plan focuses on improving reading and grammar skills through engaging exercises. Students will read a short text about Forrest Gump, complete sentence gap-fills, match sentence halves, and unscramble words to practice past time expressions. The lesson also includes a writing task where learners use target vocabulary to describe past events.

A1
Airport ABCs

This ESL lesson plan introduces learners to essential airport vocabulary and situations in a 60-minute individual session designed for A1-level teens and adults. Students will practice speaking and reading skills by engaging with dialogues, matching tasks, and sentence completion exercises. The lesson focuses on building confidence in navigating common airport scenarios like finding boarding gates, lost items, and understanding departure information.