The Economics of Shein

This ESL lesson plan explores the fast fashion giant Shein through listening, speaking, and writing activities. Students engage in discussions, vocabulary matching, and video analysis to examine Shein's business practices, from its innovative small-batch production model to the ethical concerns surrounding its operations. The lesson concludes with group brainstorming and presentations, encouraging critical thinking and persuasive communication in a dynamic group setting. Perfect for advanced learners looking to refine their language skills while tackling real-world topics.

Skills

Can understand in detail the arguments presented in demanding television broadcasts.
Can produce clear, smoothly flowing, well-structured discourse with an effective logical structure.

90 min C1 (Advanced)Adults Group Video Audio Flipped Classroom Speaking Listening Business Shopping Writing

Online Interactive

Based on CEFR

Fully Customizable

At home. Read this text and answer the questions.

- Have you ever ordered from Shein? - What do you think allows Shein and other similar websites to keep prices so low? - How important is it for you to know the behind-the-scenes processes of the brands you support, especially in the context of fast fashion?

00:58

Over the past few years, one Chinese company has thrived in the online fast fashion industry, reaching a valuation of $66 billion in 2023 and controlling 40% of the U.S. market. It's Shein.   Shein is known for $2 T-shirts and $7 pants, with prices even lower than its competitors. Shein made its U.S. debut in 2015, and the brand's sales exploded during the pandemic, growing sixfold in two years. The company generated an estimated $23 billion in revenue in 2022, and it's filed to go public in the U.S.    Shein takes fast fashion to a different level, and they're on top of every micro trend. But there's a larger story behind Shein's low prices. A congressional report found that Shein uses a tax exemption to cut costs, and the company released a report that cited cases of involuntary labor in its supply chain. This is the economics of Shein.

Require students to provide an answer