Social Media Marketing
ESL Lesson PlansSocial Media Marketing

Social Media Marketing

This ESL lesson plan explores how brands use platforms like Instagram, TikTok, and Facebook to promote products and connect with audiences. Targeting B1–B2 learners, the lesson includes listening, reading, writing, and speaking activities that focus on influencer strategies, brand visibility, and viral trends. Students analyze Hailey Bieber’s Rhode Skin campaign, discuss the impact of social media, and collaborate to create their own fictional influencer stories. A perfect mix of vocabulary, real-world input, and critical thinking wrapped into a dynamic 60-minute group lesson.

Skills

  • Can read straightforward factual texts on subjects related to their field of interest with a satisfactory level of comprehension.
  • Can understand straightforward factual information about common everyday or job-related topics, identifying both general messages and specific details, provided people articulate clearly in a generally familiar variety
  • Can produce straightforward connected texts on a range of familiar subjects within their field of interest, by linking a series of shorter discrete elements into a linear sequence.
60 minB1 (Intermediate)B2 (Upper-Intermediate)AdultsGroupVideoAudioBusinessListeningMarketingReadingWritingSocial Media
Online Interactive
Based on CEFR
Fully Customizable
0.3K views
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1

Read the sentences and complete each one with the words below. Then, discuss: Which fact surprised you the most and why?

young audience
influencer marketing
visibility
TikTok
engage with customers
trend
1
Over 73% of marketers believe social media is effective for business growth because it helps companies
.
2
has a higher engagement rate than Facebook and Instagram combined, showing it’s especially effective at reaching a
.
3
Brands using
can see up to a 6.5 times return on investment.
4
Social media can increase
by up to 54% when used effectively.
5
90% of Instagram users follow at least one business account, showing how powerful a current
can be in marketing.
Points
2

Discuss the questions in pairs.

3

Read the text about Hailey Bieber's Rhode Skin.

4

Glossary

5

Answer the following questions about the text.

6

Watch the video to learn about another social marketing strategy implemented by Rhode Skin. Fill in the gaps in the summary of the video.

7

Decide if the sentences about the video are True or False.

8

In small groups, write a short story about an influencer.

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